Media platforms in NCAA basketball.

Take a look at these media platforms seen here.

                                       
                                 In the photo above you can see advertising in Sports media. ATT sponsors
                                 the half time show.

                                       
                                   In the photo above you can see the Media rights holder of March madness.
                                   CBS, TNT, TRU, and TBS carried the games of March madness.

                                       
                                    In the image above the platform we are looking at is branding or logos. The
                                    two brands we see are the UK design on the shorts of the Kentucky player
                                    also the CBS brand in the scoring box.